Speaker, writer, and podcaster on how AI is transforming strategic communications

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Greg Matusky stands at the forefront of the AI revolution in human communications. A former business magazine writer turned PR professional, Greg is the founder and CEO of Gregory FCA, one of the nation's 40 largest PR firms. 

Over the past four years, Greg has immersed himself in the safe and effective use of AI to increase understanding in the world. Under his direction, his firm was the first to develop its own internal generative AI platform for content creation before the introduction of ChatGPT. In March 2023, the firm launched WriteRelease.com, a free AI news release writing tool to demonstrate how AI can write accurate, high-quality corporate communications when prompted correctly.  

Greg has spoken before audiences ranging from skilled AI technicians to students to corporate communications leaders at Fortune 500 firms. He can speak on a range of AI-related topics, such as: 

  • The emergence of super creators will vastly change the job marketplace. Who are they, and how are they gaining the competencies to safeguard their careers?

  • Content is now table stakes, but how do you produce advanced prompts that train, educate, and evaluate quality communications? Advanced prompting is key.

  • Strategic communicators need more face time with the C-suite. AI provides that seat by allowing strategic communicators to add value in unimaginable ways by providing deeper and more meaningful insights to the enterprise.

  • How do you create a high-productivity team by integrating AI into their workflows? By implementing policies, safeguards, and transparency. Greg can explain how to control the use of AI to maintain originality, diversity, security, and empathy.

  • Communicators have a natural advantage in effectively using AI. How can these skills be put to work for your career advantage?

“AI will not take your job, and your job will not be taken by someone who knows AI.  It will be taken by someone who has mastered AI.

So become a master.“ 

Greg Matusky

What People Are Saying

Where Greg Has Spoken Recently

PRSA ICON Conference
Greg energized an audience of 300 communications professionals with a message of hope and inspiration. He urged attendees to engage in a coalition of the willing to use AI to increase productivity and the quality of their work.  

The Chartered Financial Analysts (CFA) Society
Greg presented a landmark presentation on how AI would transform how financial analysts perform their role and how they can better communicate with various stakeholders. 

The Conference Board Meeting of Fortune 500 Strategic Communicators
The best and brightest corporate communicators learned how AI has advanced past a content creation tool to become a strategy for gaining a seat at the table with the C-suite. 

Penn State University Business Faculty
Drawing from his vast knowledge of storytelling and human history, Greg made the case for how educators must prepare their students now for an AI-enabled world. 

VOICE & AI 2023:

The Disruption is Real: AI and Its Impact on Human Storytelling